After a thirty year decline in alcohol-related fatalities, progress has stalled out entirely. Anheuser Busch has tried dozens of campaigns filled with shock, shame, statistics, even comedy to generate real results. But, there’s one simple fact we couldn’t overlook. No one really ever intends to drive drunk. So… what if driving wasn’t even an option? What if we reached consumers before they took that first sip? Because you can’t drive drunk if you don’t drive there, right?
We partnered with Uber and Mother Against Drunk Driving to really make our impact felt.