Traditional media is on life-support. With a million different platforms constantly vying for consumers’ attention, all of a sudden, a :30 commercial feels like it requires an Olympic-level of concentration. So, boom, we hit ‘em out there in the world with an unexpected partnership or a life-changing program. And like magic, we’re a part of consumers’ lives in a way that actually resonates. Not to mention, my Mom always wanted me to be a journalist. Look who’s making headlines now, Mom.