Busch Beer made a light beer one time. And that’s about all she wrote for product innovations in its decades-long run. But, that all changed with Busch Light Apple. We trolled big tech and launched our revolutionary product just like St*ve Jobs would. Ah, shit, legal said we couldn’t mention names. From a countdown clock tease, to a 3-minute keynote speech, to Busch Light Apple Care, we left no stone unturned in roasting Ap-le. Dang, I did it again.

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